Pollinator Garden Tritone Postcards
Who:
The US Fish & Wildlife Service shares how to plant pollinator gardens to on their website in order to help protect important ecosystems.
What:
I created an imagined postcard campaign to promote traffic to the pollinator garden webpage with colorful imagery and call to action.
Result:
A series of tritone postcards that encourage recipients to use the QR code to learn about gardening for pollinators. I took the photographs in local gardens and edited them in Photoshop to create the tritone effect. Then those images were applied to an InDesign document I created to ensure a clean design and that the postcards meet US Postal Service standards.