Promotion Materials and Swag
Who:
GreenCycle is a fictitious non-profit organization. The organization connects environmental awareness, sustainability, and a healthy lifestyle as a system of overall personal wellness.
What:
I imagine that GreenCycle has begun hosting an annual festival which needed branding, promotional materials, and swag.
Result:
The logo and materials I created for the festival highlight the power of the sun, plants, people, and energy cycles. The main logo color of new growth green is paired with a fresh pale blue with a new encouraging tagline. All swag and products are reusable, made from re-purposed materials, or are recyclable which appeals to the Eco-conscious and outdoorsy target audience of wellness enthusiasts.