Branding, Packaging, and Marketing
Who:
Rosette Roasts Coffee Company is my fictitious local neighborhood coffee shop specializing in espresso mastery, latte art, and environmental sustainability.
What:
The pretend client needed a logo, packaging, to go cups, and signage. Rosette Roasts also needed a consistent social media brand identity. The client requested a newsletter template to use in email communication for seasonal specials and marketing campaigns.
Result:
The branding and logo I designed for Rosette Roasts is fluid, earthy, and warm to elevate and enrich your day one cup of coffee at a time. All product packaging can be recycled or composted. For the newsletter, my design utilizes the brand imagery and includes several call-to-action buttons to encourage engagement and clicks to the company’s website. The newsletter layout includes social media links and space for photo or video content to catch attention and generate interest.