Bonjour Croissant

Pastry Truck Branding and Social Media

Who:

Say hello to Bonjour Croissant Pastry Truck. The imaginary client needed branding, a truck wrap, and to go deliverables.

truck with designed wrap
social media example
truck menu
  • croissant with teal banner
  • thumbnail sketches
  • rough sketches
  • to go cup template
  • to go cups
  • truck menu
  • photo of blank truck
  • truck with designed wrap
  • social media example

What:

The truck requires a menu design that can be printed large to be legible from a distance or printed small as a menu to take away. Bonjour Croissant also needed avenues of communication to share the truck’s location.

Result:

I designed Bonjour Croissant’s branding to be charming, inviting, and eye-catching with the blend of toasty warm hues and cool teal color pop. The target audience of (all the) ladies will be charmed by the sweet and savory product and brand personality. Add the aroma of the baked goods wafting from this mobile cutie and friends will line up for a fresh buttery bite to eat by following #bonjourcroissant.