Logo, Packaging, and Annual Report Design
Who:
Woofie’s Cookies is a family-owned dog treat company that I invented. Woofie’s Cookies has enjoyed substantial profit and growth during the pandemic. Pet adoptions increased and the company smartly added monthly membership delivery services.
What:
After being thrilled with the logo and package design, I made Woofie’s Cookies the shining star in an Annual Report. I designed The Annual Report to center around the theme “Every Dog Has Its Day” which reflects the company’s brand identity and their past year of growth.
Result:
The Woofie’s Cookie’s Annual Report is good news. The numbers look great in the tidy columns and rows. The outlook for the business moving forward is sunny, celebratory, and positive. The report I designed incorporates the Woofie’s Cookies colorful palette, clean lines, and friendly font on every page. Even the joyfully round infographs I created are cheerful and buoyant. The package design sunburst is integrated into the page spreads that feature the brand identity, beloved dogs, and a sunny outlook with a positive focus on brighter days ahead.